M&C Saatchi L.A. Promotes Trio of Agency Vets

By Erik Oster 

M&C Saatchi L.A. promoted three agency veterans to new roles as members of its executive leadership board.

Ron Tapia will now serve as creative director, while Mike Wilton and Rebecca McGough will move into managing director roles.

Tapia (pictured, right) joined M&C Saatchi as an art director back in early 2007, following two years in that role with David&Goliath, where he worked with brands including Kia, Bacardi, Universal Studios and The Travel Channel. Since joining M&C Saatchi he has worked with such brands as Reebok/Crossfit, BMW Motorrad, Ketel One, Three Olives Vodka, and San Diego Zoo, for which he worked on the recent “Africa Rocks” campaign. He earned an associate creative director title before his most recent promotion.

“Ron has raised the creative bar at the agency year after year,” M&C Saatchi L.A. executive creative director Maria Smith. “He’s an incredible talent and a tireless leader, and the agency wouldn’t be what it is today without him.”

McGough and Wilton will be responsible for the day-to-day running of the agency as managing directors, working closely with Smith, M&C Saatchi CEO and partner Huw Griffith, and chief strategy officer, partner Kate Bristow.

McCough (pictured, center) joined M&C Saatchi L.A. as an account director leading theUGG Australia business in October of 2013, following over six years with M&C Saatchi’s London office as an account manager, senior account manager and account director. She has helped M&C Saatchi win agency of record duties for Pacific Life, as well as other accounts.

Wilton (pictured, left) joined M&C Saatchi L.A. as a senior account director in March of 2015, following over four years with M&C Saatchi London as an account director and senior account director. Since joining the Los Angeles office he has led the agency’s Epson America and San Diego Zoo accounts and helped bring in BMW Motorrad and Fox Restaurant Concepts..

“This team has exceptional talent and a genuine passion for the business and the agency. We are thrilled to see Rebecca, Mike, and Ron take on bigger roles helping us to continue to shape and grow Los Angeles,” Griffith said in a statement. “They are essential voices in our future success.”