mcgarrybowen has appointed Matthew Bull as chief creative officer of its New York office, Adweek reports. He replaces Mark Koelfgen, who is leaving the agency after ten years to “pursue new opportunities,” according to an agency statement.
Bull comes to the agency after closing The Bull-White House, the agency he founded in 2011, in July. Prior to founding The Bull-White House, he spent over six and a half years serving as chief creative officer for Lowe & Partners Worldwide. In July of 1996, he founded Lowe Bull in South Africa, spending the next 15 years leading the agency as CEO and creative director. Before founding Lowe Bull, he spent approximately two years as CEO of Lowe London. Over the course of his career, he has worked with brands including Axe, Stella Artois, Microsoft and HSBC.
“In both his work as an award-winning creative leader and entrepreneur partnering with some of the world’s most respected marketers, Matthew has proven himself to be a powerful, inspiring and transformative change agent,” mcgarrybowen New York president and chief client officer Simon Pearce told Adweek. “I am incredibly thrilled to partner with him as we work on creating our next chapter of success at mcgarrybowen New York.”
“Matthew brings a wealth of diverse client and category experience to mcgarrybowen,” added mcgarrybowen founder and chief creative officer Gordon Bowen. “His track record of success in working with some of the world’s biggest icons will prove instrumental as we partner with our clients to drive top-of-the-line, innovative business results.”