Match Marketing Welcomes Pair of Account Directors

By Erik Oster 

Activation and consumer engagement agency Match Marketing hired Tessa Allison (pictured, left) as vice president, account director and Katherine Seltzer (pictured, right) as account director, with both based out of its Norwalk, Connecticut office.

Allison will be tasked with providing planning and leadership for Match’s integrated business, while working to “identify efficiencies and provide strategic direction to drive client solutions.”

She arrives at Match Marketing from Project Worldwide’s Motive, where she spent over six and a half years as account director and provided creative and strategic director for clients including Pepsi, Moët & Chandon, The Macallan and Highland Park. Prior to that Allison spent nearly five years client-side as regional marketing specialist for the Seattle region and then senior corporate marketing manager for restaurant chain Qdoba, followed by a brief stint with Energy Kitchen.

“I was attracted to Match by their diverse roster of clients, their footprint across North America and the unique approach they take to combine their capabilities to ensure the best outcome for their clients, Tessa said in a statement. “I look forward to being a part of the team and continue to build on their success.”

Seltzer will be responsible for providing strategic direction on fully integrated campaigns for some of the agency’s tier one clients. She rejoins the agency following nearly nine years in a series of account leadership roles at Motive, most recently serving as senior account supervisor.

“I am excited to join the Match team in Norwalk as an Account Director,” Seltzer said in a statement. “Match has a unique end-to-end service model that revolves around their commitment to creating an excellent client experience which is a key part to successful client relationships and I am excited to take part.”

“We are excited to welcome Tessa and Katherine to the team at Match and are confident that their integrated expertise and experience will help us continue to drive our business,” added Match president and CEO Michael Dill. “Both Tessa and Katherine have strong, diverse backgrounds that will help us apply new approaches to continue to deliver best-in-class strategies to our clients.”