Martin’s Steve Bassett Discusses Geico Strategy

The Martin Agency’s basically employed a three or four-pronged strategy with its Geico ads, from the gecko to the cavemen to Ed Burns’s friend doing the rhetorical shpiel. Now, listen to Martin CD Steve Bassett explaining the ad strategy for the Berkshire Hathaway-owned car insurance brand to Bloomberg’s Jon Erlichman.

More: “Geico Introduces Honesty, Badassery to Ongoing ‘Rhetorical’ Campaign”