Martin Ringqvist Joins 72andSunny as GCD

By Patrick Coffee 

martin RWe didn’t run this story last week because we couldn’t verify it, but here it is: 72andSunny has hired Martin Ringqvist, best known as the guy behind the Van Damme “Epic Split” spot, as its newest group creative director.

Ringqvist will begin his new GCD role in January, joining the agency from Sweden’s Forsman & Bodenfors, where he was senior partner and copywriter.

72andSunny wouldn’t tell AdAge which accounts Ringqvist will work on just as they wouldn’t tell us whether last week’s rumors about his hiring were true. But the press release does provide us with a couple of quotes, which we will now dutifully reproduce. From CCO Glenn Cole:

“Martin’s innovative body of work speaks for itself, but his role in helping to shape the famously collaborative culture at Forsman & Bodenfors is just as significant. I’m excited to see how he will evolve what we do and how we do it.”

From Ringqvist himself:

“High pace, demanding clients and a total commitment to the task. Who would say no to that? And when it stood clear to me that the people at 72andSunny were just as amazing as their work, it was a no-brainer.”