Martin Agency, Benjamin Moore Make Over Main Streets…with Help from Brad Pitt

By Ella Riley-Adams 

“Main Street Matters,” The Martin Agency’s first campaign for Benjamin Moore since winning creative/media duties for the paint brand back in February, celebrates local businesses in the US and Canada. From today until June 30, users can visit and vote for a town to receive a Benjamin Moore makeover. Painting and renovations will then take place in 20 cities from July until May 2014.

Brad Pitt lends his simpering voiceover (can’t help but think of his Chanel ad) and star power to Benjamin Moore’s video spot, with lines like, “Drug stores that still make milkshakes with real ice cream…matter.” The video–a slideshow of old-timey American storefronts–isn’t exactly scintillating, but of course the idea of supporting local communities hits a soft spot in my small-town girl heart. Using digital outreach to revitalize mom and pop places is a smart, noble idea. I just wish the campaign’s design sense didn’t also need a makeover.

Credits after the jump.

Agency Credits:

Chief Creative Officer: Joe Alexander

SVP/Creative Director: Vanessa Fortier

SVP/Senior Copywriter: Raymond McKinney

VP/Senior Art Director: Ty Harper

SVP/Group Account Director: Pete Watson

VP/Account Director: Carey Ely

Account Coordinator: Katherine Dorey

Agency Broadcast Producer: Anya Mills

Agency Junior Producer: Ross Skinner

Project Manager: Lassiter Stone

Photographer: Adam Ewing

Corey Hendrickson

Editorial Company: Whitehouse, NY

Editor: Steve Jess

Assistant Editor(s): Josh James

Editorial EP: Lauren Hertzberg

Editorial Producer: Nick Crane

Post Facility: Running W/ Scissors

Flame Artist: Ashby Wratchford

Audio Post Company: Rainmaker

Engineer: Jeff McManus

Music: Duotone – NY

Composer/Arranger: Aaron Mirman

Voiceover talent: Brad Pitt