Bucci Hulings will oversee the agency’s offices in Boston, Chicago and Pittsburgh, while reporting to MARC USA CEO Michele Fabrizi, who previously also served as president. Tony Bucci will continue to act in a chairman role for the agency network, which also includes MARC Hispanic in Miami.
An eight year agency veteran, Bucci Hulings joined MARC USA as senior vice president, director of client services in 2010 and was promoted to executive vice president, general manager two years later. During her tenure with the agency, she helped the agency win the Payless ShoesSource account and worked with clients including GNC, Ruby Tuesday, Rite Aid, Pennsylvania Lottery and Conair. Before joining MARC, she spent over seven years with FCB, most recently serving as senior vice president, group management director. While with FCB she worked with clients including State Farm, Qwest and Nuveen Investments.
“With Cari’s grasp of analytics and decision science, she understands what motivates her targets at every step of their purchase journey,” Fabrizi said in a statement. “This consistently leads to powerful strategies and integrated campaigns that build new relevance and meaning for our clients’ brands. I look forward to her guiding MARC USA forward in the rapidly-evolving industry landscape.”
“Michele and Tony grew MARC USA through their commitment to constant innovation. In the past year alone, we launched Cogniscient Media, won major media-only accounts such as Qdoba and significantly expanded our data and decision science capabilities,” Bucci Hulings added. “I’m now excited to empower the next generation of leaders at the agency to create an even more dynamic culture and new ways of better serving our clients as we continue to grow our business.”