M Booth Hires Creative Director From VaynerMedia Who Worked on Devour’s ‘Food Porn’ Campaign

By Lindsay Rittenhouse Comment

M Booth, a Next Fifteen Communications Group agency, has hired James Marshall Spector as vice president and creative director, to oversee the agency’s lifestyle, spirits and consumer accounts.

James Marshall Spector, M Booth vp, creative director.

Spector joins after six and a half years with VaynerMedia, where he served as creative director on campaigns such as Kraft-Heinz frozen food brand Devour’s “Food Porn on Pornhub” that included the creation of a food porn hotline: 1-83-FOODPORN, and a censored version of the spot that appeared in Super Bowl LIII. VaynerMedia ran the social and digital activations of the Devour campaign, which was created by David in Miami.

He also developed integrated campaigns at VaynerMedia for clients including Michelob Ultra, Lime-a-Rita, Natural Light, Bud Light, Spiked Seltzer, Johnson’s Baby, USA Network series, Viacom, Quaker and Mondelez and Hasbro brands. Before VaynerMedia, Spector wrote and co-produced David Blaine‘s prime-time network television specials on ABC and the Travel Channel.

Michele Mason, M Booth vp, associate creative director.

“M Booth Creative has experienced explosive growth over the past four years by building an end-to-end creative model that seamlessly runs from concept to content,” M Booth CEO Dale Bornstein said in a statement. “The team has grown from six to 28 and is fueled by a diversity of skill sets and perspectives that has led to a steady stream of award-winning  campaigns for our clients.”

Spector’s appointment comes on the heels of the hiring of Michele Mason, who joined in November 2018 as vice president, associate creative director to oversee a team of 12 art directors, designers and animators. Mason is a veteran of Grey New York, DDB, Rapp and Arnold New York.

Both Mason and Spector report to M Booth chief creative officer Adrianna G. Bevilaqua.

“We hire creatives who are thinkers and makers—people who are adventurous, innovative, challenge convention and norms but also have the right vibe and team spirit to make the creative process energizing, impactful and fun,” Bevilaqua said in a statement.

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