LPK Asks Senior Creatives to Provide Advice to Juniors

By Kiran Aditham 

There’s nothing like an agency self-promotion to help alleviate the midday doldrums–and this four-minute clip from Cincinnati-based “design strategy firm” LPK does the trick (its self-deprecating tone also makes it a bit more endearing).

Of course we’ve seen some pretty lame agency self-promos on this blog, but LPK’s offering focuses onsincere thoughts from senior creatives to up-and-coming juniors in the same department. Keywords/phrases include “curiosity” and “work ethic,” along with classics like “be willing to take feedback” and “be open to the team’s point of views.”

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With graduation looming, LPK (which has worked with the likes of Maker’s Mark, Gillette and JBL) decided to reach out to budding designers in search of a desirable junior designer candidate.

Overall, it’s a bit more refreshing than the average piece of pat-yourself-on-the-back agency propaganda.

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