Lowe Roche Announces New Leadership

By Erik Oster 


Lowe and Partners announced today the promotions of Marie-Lise Campeau and Jeff Dack, who will now jointly lead Toronto agency Lowe Roche, filling a void left with the departure of Monica Ruffo in February.

Campeau will serve as co-president and chief operating officer, responsible for agency operations, account management and production. Dack will serve as co-president and chief strategy officer, taking charge of client strategy, creative and business development.


Campeau first joined Lowe Roche in 2011, and was named managing director in 2013. Prior to joining Lowe Roche, she spent over nine years at Cosette, serving as senior vice president, client services, and working with clients such as P&G, General Mills and Home Depot.

Dack joined Lowe Roche in January as chief strategy officer following almost three years as director of marketing communications at Jamieson Laboratories. Prior to that, Dack spent three years as director of strategic planning at TAXI, working with clients including Heineken, Cadbury, Capitol One and Kraft Dinner. Earlier in his career, he was a copywriter at agencies including Cosette, TBWA/Chiat/Day and Zig, before taking an associate creative director role with GWP Brand Engineering.

“Marie-Lise and Jeff are accomplished executives with the expertise to lead our clients, team and operations in Toronto,” said Lowe and Partners CEO Michael Wall. “Both will have key roles in delivering powerful ideas for our clients, as well as driving growth in the Canadian market.”