Love of the Outdoor(s): D&G’s Mammoth Billboard

By Matt Van Hoven 

Ever wonder what it’s like to float about the edge of half-pipe, hoping your snowboard doesn’t catch that top edge and send you tumbling face-first into the hard pack? David & Goliath have captured that question, trapping it in time via nifty outdoor billboard. See above.

Escaping the rectangular hell that is the billboard is a challenge that’s been met by many agencies. Remember the nifty egg that cracked open for McDonald’s? Or how about billboards that grow? We like this one because we like the snow, and using it to do fun things. D&G has captured one of them.

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