Los Angeles Clippers Name RPA Lead Agency

By Erik Oster 

STK-NBA-LAC-P2010-01The Los Angeles Clippers have announced the hiring of Santa Monica-based RPA as its new lead agency, tasked with heading strategy, creative, media planning and buying, digital/social marketing and branded entertainment, following a review launched in August.

The review was launched in search of an agency with experience “rebuilding an established, well-known brand” in the wake of the Donald Sterling scandal. Boston-based Pile & Co led the review, with a focus on agencies based in the area. New work can be expected soon, as the Clippers “will start the 2014–2015 season with a new creative platform that will be promoted across media channels.”

“The Los Angeles Clippers are poised for greatness. RPA will help the franchise become a first-class sports and entertainment brand,” said Kirt Danner, SVP, group account director at RPA. “The soon-to-launch campaign will help the franchise stand out and seize this unique opportunity to gain a competitive edge and increase its fan base.”

The team spent $433,500 in measured media last year, according to Kantar media, but that number could increase with the demands of the new campaign.

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