L’Oréal China Selects Publicis as Media Agency

By Minda Smiley 

L’Oréal has selected Publicis Groupe as its media planning and buying agency partner in China.

According to the holding company, the three-year contract officially commences in early 2021.

Publicis said it won the pitch with a “bespoke agency solution” called OneL’Oréal, noting that the new entity is “set up to drive a purpose-driven operating model to ensure greater accountability, transparency and sustainability for L’Oréal.”


“This is truly a landmark win for Publicis Groupe China. L’Oréal and Publicis have been long-term partners in China for over 20 years. This win is the opportunity to reignite this partnership,” Jane Lin-Baden, managing partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia, said in a statement.

“L’Oréal is one of the most respected, innovative and visionary companies, and the fact they have chosen Publicis Groupe as their future media partner is recognition that we are bringing truly pioneering data and technology solutions to market,” she continued. “I’m proud of our team’s drive, passion and commitment, and we are excited and ready to deliver for L’Oréal China.”

Arthur Sadoun, chairman and CEO of Publicis Groupe, added: “I would like to deeply thank L’Oréal for their trust. Having the opportunity to extend our relationship with them in such a strategic market is a real honor and a fantastic challenge. It is also the recognition of the great work done by our teams in China. Despite an unprecedented year, they are leading the change in our industry by delivering data-led marketing innovation, that drives real impact for our clients’ business.”