Electro-hop duo LMFAO have already gotten a hell of a lot of mileage out of their “Party Rock” schtick and tracks like ” Party Rock Anthem,” but that doesn’t mean their onslaught is even close to completion (*gulp*). The boys in LMFAO known as Redfoo and SkyBlu are now playing a key role in a new online effort from David&Goliath for Kia called the “Soul Shuffle Slam,” which is basically a virtual dance competition that takes place on the Soul Youtube channel.
Launched this week, the “Soul Shuffle Slam” lets users battle friends in a dance-off by uploading 60-second videos of themselves breaking it down to, yes, “Party Rock Anthem.” Perhaps the thing that most caught our eye is the virtual crossfader that lets you toggle between uploaded videos involved in a “Slam.” You can also vote on clips and help choose four finalists, who will then by judged by LMFAO and some dance team called Quest Crew. According to the Soul channel’s countdown clock, there are 18 days left in this “Slam” and the grand prize winner nabs $10,000 and a chance to dance with LMFAO on stage. But by then, who knows, the winner (like you, me and probably everyone else) might just be completely sick of them and praying for the return of the hamsters. Credits after the jump.
Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Nels Dielman
Copywriter: Mark Habke
Art Director: Chris Cavalieri
Designer: Eric Waetzig
Executive Producer, Managing Director: Carol Lombard
Integrated Producer: Marc Rogers
Executive Producer: Paul Albanese
Digital Production Partners: Hooky (Jon Ruppel, Nick Weaver ) and ThisMoment (Randy Vane)