Energy BBDO launched the second installment of its “Little Beasts” campaign for Ziploc, which launched late last year.
The new spots, which follow this spring’s “Tough Mother” series, return to the animal children theme, this time with a focus on back-to-school. In “Classroom Chaos,” for example, two kindergarten teachers talk about the trails of the first day with a new batch of students. In this case, those students are monkeys, but the problems are mostly the same: getting students to pay attention, not chew on their chairs, stay off the desks and keep construction paper out of their mouths. Other spots focus on school picture day with a disgruntled photographer and a trip to the principal’s office for a trouble-making llama. It’s not exactly groundbreaking work, but it’s an entertaining formula that has yet to outstay its welcome and is especially fitting for back-to-school season.
Credits:
Creative Agency: Energy BBDO
Senior Account Director: Nicole Guisto
Producer: Matt Scoville
Head of Integrated Production: Rowley Samuel
Executive Producer: Melissa Barany
Executive Creative Director: Mike Roe
Creative Director: Amy Ditchman
Chief Creative Officer: Mark Taylor
Associate Creative Director: Dan McCormack
Account Management: (Digital) Emily Ciaglia
Production Company: RSA
Producer: Michele Abbott
Director: Rob Cohen
Offline
Editor: Sean Berringer
Edit Assistant: Mark Bachara
Post Production / VFX
Motion Graphics: Vitamin Pictures