When it gets cold in Minnesota, folks start doing odd things. Example: the polar bear club, which exists in many a cold city, is a group of people who either surf or straight up jump into lakes. In January. Ad agencies have their own brand of time-well-spent, in this case Minneapolis based (branding agency) Mono created a live version of their iPhone App Younicorn.
The app allows users to turn their friends into unicorns. It’s all very Lisa Frank 2.0. It’s also funny watching the agency kids try to convince bystanders to play along. Click play to see what we mean.
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H/t Riley for sending it in.
More: “The iPhone App Store Goes Mad”