Digitas promoted Lincoln Bjorkman to chief creative officer, North America today, effectively putting the man in charge of creative across six offices in the NA region.
Along with his cushy, larger role, Bjorkman will retain his EVP/ECD title at Digitas New York and will still lead the creative charge on the American Express account. Prior to Digitas, Bjorkman worked at Y&R Inc., serving first as director of concepts for the Wunderman NY office, and then later as CD/principal of the Brand Buzz unit. While at Digitas, Bjorkman won all the requisite awards, blah blah, but more interestingly, he shares a U.S. Patent for digital work developed on behalf of American Express.
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