LifeStyles Healthcare, whose brands include SKYN and LifeStyles condoms, has paired up with Chemistry as its agency of record in North America.
Chemistry will be tasked with helping with the overarching brand strategy for LifeStyles Healthcare, whose condoms brands are ranked second in the global marketplace, as it seeks to expand its range of product offerings. The assignment encompasses creative development, media and experiential social media curation, focusing on the U.S. and Canada.
“We pride ourselves on focusing on human connection,”LifeStyles Healthcare vice president, director of marketing and sales Chris New said in a statement. “As we emphasize our sexual wellness offerings, we’re confident that Chemistry is the right agency to bring innovative and smart ideas that drive results.”
Chemistry also recently picked up project assignments for home décor retail chain Kirkland’s and security company Guardian Protection Services.
Kirkland is tasking Chemistry with aiding in its brand evolution with a consumer-facing articulation of its brand positioning, which will be introduced through a multi-tiered roll out in 2019. Guardian Protection Services is working with the agency to redesign its website.
“We have some very talented folks here that know how to create change and make an impact. We are grateful to earn the trust of these fantastic companies. Over the last year, we’ve expanded our business by 60 percent and it’s a direct reflection on our unique ability to draw on the culture around us to conceive creative ideas that drive results for clients,” Chemistry Atlanta president Tim Smith said in a statement. “Partnering with Lifestyles, Kirkland’s and Guardian gives us the opportunity to apply that same creative thinking to new brand challenges. We can’t wait to get started.”
“2019 is off to a tremendous start, we’ve been very fortunate to be selected by these great companies to help them grow their brands and their business,” added Chemistry CEO Ned Show. “The team here is excited to get new ideas and work into the market quickly.”