Let’s Herald the Arrival of Absolut SF with a Custom Video

By Kiran Aditham 

To celebrate the launch of Absolut San Francisco, the latest in the vodka brand’s city series, hometown digital shop Evolution Bureau has developed a Facebook app that lets you pick a neighborhood in SF, then choose a word that best describes it. Then, watch as your word and ‘hood are integrated into a dynamically generated video. You also have the option to “Facebook” your video, which is pretty self-explanatory at this point but nonetheless means you can integrate profile elements, pics, etc. The video itself, shot on a still camera in five days in various San Francisco neighborhoods, provides a lovely snapshot for those of us toasting from the East Coast. Salud.

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