Let’s Go Furniture-Sniffing with 22squared & Aaron’s

By Jordan Teicher 

Teens may sniff glue for kicks, but judging by the short spot from 22squared for furniture chain, Aaron’s, moms across the country will be releasing endorphins when they get a chance to sniff their newly leased furniture. Lonely housewife warning: Delivery men are not yours to sniff and/or keep.

Atlanta-based 22squared, which also counts clients including Buffalo Wild Wings and Baskin-Robbins, officially became the first AOR for Aaron’s this week (minus a formal review), and “The Smell of Ownership” is the third commercial they created for the furniture giant (the first two were created as part of a short-term project assignment). The title is a little misleading, though, since those leasing the furniture won’t actually own it, but some might call that effective advertising. We’ve seen better, we’ve seen worse, and we’ve seen Troy Aikman talking to Hulk Hogan in those Rent-A-Center ads.

Kudos to the actress for really committing to the sniffing and sacrificing chunks of brain cells. Credits after the jump.

Chief Creative Officer: Scott Sheinberg
Chief Creative Director: John Stapleton
Creative Director: Curt Mueller
Associate Creative Director/Art Director: Michael Powell 
Senior Copywriter: Duncan Stone
Executive Producer: Bryan Jameson
Producer: Rhett Kearsley 
Account Director: Will Thomason 
Account Supervisor: Sallie Baskervill
Production company: Humble
Director: Jeff Bitsack
Executive Producers: Persis Koch, Eric Berkowitz
Producer: Mark Kovacs
Production Supervisor: Jeannie Rochelle
Editorial company: BEAST Atlanta
Editor: Paul Kelly
Executive Producer: Molly Baroco 
Producer: Eric Brackett
Colorist: Billy Gabor, Company 3 Atlanta
Audio Engineer: Chris Basta, Company 3 Atlanta
Online/Graphics: Deron Hoffmeyer, Method Studios Atlanta