Leo (Hopefully) Wraps up Bundaberg Rum Campaign

By Michael Musco 

We think it’s about time to wrap up the Bundaberg Rum campaign we’ve been covering for a few weeks now and here’s what we’re hoping is the final chapter in booze brand’s saga.

We guess Leo Burnett was running out of ideas to close this one out after the last spot entitled  “Apology.” So how do they top it, you ask? With an Apology on top of an Apology cleverly dubbed “Apology Apology.”

Advertisement

In this spot, the main character goes on to further apologize for destroying and eating the alligator and goes on to say that his group actually harming an animal is “poppycock” as his colleagues flaunt a set of alligator skin suitcases. Ha, there’s the funny again.  Let’s now see if all of this poppycock is indeed over.

Advertisement