Leo Burnett Welcomes Back Bob Winter as CCO in Detroit

By Erik Oster 

Leo Burnett Detroit hired Bob Winter as chief creative officer, tasked with overseeing creative across the General Motors portfolio.

“I’m really excited to make some great stuff with these iconic American brands. And so exited to find some great people to join me on the ride,” Winter told AgencySpy.

In the role, Winter will work closely with Publicis Groupe CCO Nick Law and report to Leo Burnett Group North America CEO Andrew Swinand.


“Leo Burnett is committed to delivering creative product that pushes boundaries, crosses borders and effects change in culture,” Swinand said in a statement. “And we’re equally committed to bringing on leaders like Bob, who share our passion for the product. Bob has both the creative savvy and leadership skills necessary to drive our business forward.”

“The General Motors business is an integral part of Publicis Groupe and our ‘Power of One’ approach, and it requires tremendous creative talent from the top, down,” added Law. “Bob’s reputation precedes him and I know that together, we’ll build a creative offering and creative work that will be the envy of the industry.”

Winter joins Leo Burnett Detroit from VSA Partners, where he spent the past five years as partner, executive creative director and led creative across all platforms. Before that he spent two years at CPB Miami, where he led all creative development. Earlier in his career, Winter served two years as creative director at Leo Burnett Chicago, before leaving for Y&R Chicago, where he served as CCO.