Leo Burnett Toronto Remembers What It’s Like to Be an Enthusiastic Intern

Many in advertising get jaded with the business, as we’re sure our readers can attest. Given this widespread phenomenon, Leo Burnett Toronto decided to craft an ode to a wide-eyed enthusiastic intern for its entry in Strategy Magazine’s Agency of the Year event last week.

“The Intern of Bloor Street” opens on its 24-year-old character psyched to have landed an internship “in one of the greatest creative industries in the world: advertising.” He’s a little surprised, however, when he shows up for work early to find an empty office. Throughout the video, he can hardly contain his excitement at all the free food, free booze and other free stuff. Said intern also comes across as a bit of a tool at times, detracting a bit from the message of positivity and the idea that this is someone anyone should emulate. The video ends with the question “Remember that feeling?” with the agency’s answer “We do,” implying that Leo Burnett Toronto’s employees still feel that way about the industry (which we’re not quite sure we’re buying). Still, “The Intern of Bloor Street” makes for an entertaining couple of minutes and a much different perspective on advertising than we’re used to seeing.