Leo Burnett Ties Samsung to High Fashion in New Campaign

By Patrick Coffee 

Last week saw the debut of Leo Burnett Chicago’s latest work for client Samsung. The spot looks to tie the client to high fashion brand Swarovski via a series of bling-worthy tech accessories.

In the one-minute ad (double-length version here), a particularly fashionable young woman manages to navigate her way through the various inconveniences of modern Lisbon without flinching…all while calling our attention to her fancy phone case and watch band.

The ad is called “Changes” and the campaign tagline is “Dress your device up, no matter what the occasion.”


Details and credits after the jump.

MPC Global Creative Director of Colour Grading Jean-Clément Soret writes:

“We wanted to give a special touch to Samsung Swarovski. It’s a journey through a day and night with multiple locations, but we were keen for it to always flow seamlessly while having clear differences between the locations.”

We’d say the team succeeded. We can’t even figure out how she fit so many outfits into one bag.


Agency: Leo Burnett Chicago
Production Company: Paydirt Pictures
Director: Leila & Damien de Blinkk
Creative Directors: Adam Kennedy & Brandon Rochon
Associate Creative Director: Tim Howman
Agency Producer: Matt Blitz
Executive Producer (Paydirt): Jeremy Barrett
Production Company Producer: Bonnie Anthony
Editor: Ben Campbell
Dop: Damien Morisot
VFX Supervisor: Hugo Saunders

VFX Producer: Sarah Walsh
Grade: MPC
Colourist: Jean-Clément Soret
Colour Grade Producer: Ellora Chowdhury