Leo Burnett Takes ‘Sour’ From Japan to China, Sells Idea to Coke

By Matt Van Hoven 

Remember how yesterday we blabbed about how derivative Pepsi’s RefreshEverythign TV work from TBWA is? The agency borrowed from a well-known music video created by Japanese rockers, Sour. Well Leo Burnett just a campaign piece for Coca-Cola that could be worse, if only because they hired a different band for a separate piece of the overall campaign.

The Doppeband, Farenheit, looks like a cheap version of 2Gether4Ever, if there is such a thing. Isn’t someone vetting this stuff?

Via MadisonBoom

More:Chiat’s Refresh Execution: Super Derivative of Things Like ‘Benny & Joon’

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