Do you have an empty stomach? Good.
This six-minute Samsung ad, created by Leo Burnett’s Sydney office, went live six days ago and already has eight million views, but it just hit the trades this morning.
For once, the phrase “short film” is justified. The ad depicts an Australian father witnessing the birth of his third son from 4,000 kilometers away…with the help of Samsung’s new Gear VR device.
Get ready…
The client’s CMO calls the film “immersive content,” which is one way of putting it.
Here’s your big block quote from Leo Burnett Sydney CCO Andy DiLallo:
“This goes beyond what the technology does and how it works – it’s about how it touches and changes peoples’ lives in new and compelling ways by allowing them to be part of experiences that they would otherwise miss. In Jace and Alison’s story, that was sharing the miracle of birth through the miracle of technology.
This technology gives people the ability to ‘be there’ to experience life-changing, life-defining or life-affirming moments that would previously have been missed, and make emotional connections that would not otherwise have been made. This is about harnessing the potential for truly remarkable shared connections that are at the core of the human experience.”
We liked the landscape shots.
LEO BURNETT AUSTRALIA
Chief Creative Officer: Andy DiLallo
Worldwide Chief Creative Officer: Mark Tutssel
Executive Creative Director: Vince Lagana
Executive Creative Director: Grant McAloon
Creative Director: Sharon Edmondston
Creative Director: Misha McDonald
Art Director: Vince Lagana
Copywriter: Grant McAloon
Executive Producer: Jeremy de Villiers
Design: Bruno Nakano and Jason Young
Client Services Director: Amanda Quested
Business Director: Laura Dowling
PRODUCTION COMPANY
Production Company: Rapid VR
Director (Perth): Dave Klaiber
Director (QLD): Taylor Steele
DOP (Perth): Earle Dresner
DOP (QLD): Ben Nott
Executive Producer: Susannah DiLallo
Casting Director: Toni Higginbotham Casting
VR Specialist: Dan White
Production Manager (Perth): Lizzi Topen
Production Manager (QLD): Garrett Robinson
Production Manager (SYD): Catherine Warner
Focus Puller (Perth): Eamon Dimmitt
Focus Puller (QLD): Jeremy Donohoe
Data Wrangler (QLD): Kareem Anti
Gaffer (QLD):Matthew Slattery
Sound (Perth): Trevor Hope
Sound (QLD): Paul Jones
Runner (Perth): Matt Hodgkinson
Runner (QLD): Ashley Hooker
MUSIC
Music Soundtrack: All I want
Band: Kodaline
Sound Mix: We Love Jam
STARCOM
Account Director: Jacqui Purcell
Digital Account Director: Angelique Crusius
EDELMAN PR
Chief Operating Officer Matthew Gain
Technical Product Specialist Matthew Wu
Associate Director Carla Webb