Leo Burnett London Warns World Cup Fans Not to Drive Drunk

By Patrick Coffee 

The World Cup has been over for nearly twenty-four hours, but, knowing a tiny bit about sports, we’d guess that many in Germany, Brazil and Argentina are still celebrating/consoling themselves with the appropriate spirits.

On that note, the creative team at Leo Burnett London wants to remind footie fans around the world that driving under the influence is never an appropriate response–no matter whose team won or what the final score happened to be.

While the spot for road safety charity client Brake is, of course, very of-the-minute, its message is timeless: most cases of drunk driving have absolutely nothing to do with any given sporting event.

Also: fans will never forget that spray foam.


Client:  Julie Townsend, Deputy Chief Executive, Brake

Creative agency: Leo Burnett London

Executive Creative Director: Justin Tindall

Creative Director:   Justin Tindall

Copywriter:   Alan Turner & Julian Tisdale

Art director:  Alan Turner & Julian Tisdale


Production company:   Rebel@Outsider

Director:  Nik Lowicz

Editor:   Nik Lowicz

Post-production:   Rebel@Outsider