Leo Burnett Interactive Names 2 New Creative Leaders

By Patrick Coffee 

Leo Burnett Interactive, the “full service, self-contained digital department” within the agency’s Chicago headquarters, recently hired two new creatives to work on its largest accounts.

Brian Ma comes to the office as SVP/ECD after spending a number of years with Leo Burnett Hong Kong. He most recently served as ECD there, and he brings “a great deal of international and digital expertise” to a new role in which he will work across such global accounts as Samsung, McDonald’s and Kellogg’s.

Ma, who graduated from the University of Kansas, spent time at some of Hong Kong’s top agencies including Grey and M&C Saatchi over the past decade-plus. He first joined Leo Burnett in 2002 and worked in its creative department for six years, returning in 2009 after a one-year stint as a CD at Grey.

Joining him at LB Interactive is Avital Pinchevsky, who holds the SVP/creative director title. Pinchevsky joined CP+B Boulder as a CD in the summer of 2013 after working on the McDonald’s account at DDB South Africa.

Her previous roles include CD/copywriter positions at South Africa’s MetropolitanRepublic and TBWA Hunt Lascaris in addition to BBDO New York and Y&R’s Tel Aviv office.

For context, Interactive works on some of Leo Burnett’s more interesting digital projects like the recent “unskippable” campaign for Allstate, which we found to be very cool though it was perhaps not the most practical ad for media to cover. You can find more of the unit’s work here on its own site.