Just over a week after Arthur Sadoun informally introduced Publicis Communications to staffers in a note that told us nothing, the group has a leader: Leo Burnett’s global CCO Mark Tutssel.
A group of “global agency leaders” chose Chicago-based Tutssel, who’s had the global creative title since 2006, after a “two-day meeting” in New York held to determine who will lead which parts of the new entity. Then they sent Campaign a press release about it.
Moving forward, Tutssel will “chair Publicis Communications’ new creative board” along with the heads of creative at Leo, BBH, Publicis, Saatchi & Saatchi and MSLGroup.
Beyond the board, Publicis also created a “global executive committee” to handle all the other, more boring stuff. So far its members include:
- Robert Senior, worldwide CEO Saatchi & Saatchi
- Justin Billingsley, worldwide COO Saatchi & Saatchi
- Neil Munn, group CEO BBH
- Tom Bernardin, global CEO Leo Burnett
- Rich Stoddart, North American CEO Leo Burnett
- Andrew Bruce, CEO Publicis North America
- Loris Nold, CEO of Asia Pacific, Africa, Israel & Turkey at Publicis
- Guillaume Herbette, CEO of MSLGroup
- Jean-François Valent, CEO of production company Prodigious
And there’s more. Here are the newly-created executive positions within Publicis Communications:
- Chief talent officer Sophie Martin-Chantepie (also CTO at MSLGroup)
- Chief transformation officer Charlotte Duthoo (currently EVP of talent/business transformation at Publicis Worldwide)
- Global CFO Patrick Dumouchel (currently CFO at Leo Burnett in Chicago)
- North American CFO Bill Cochrane (currently worldwide CFO at Saatchi & Saatchi)
What do all these changes mean? Our guess is “very little,” though it would certainly seem as if Publicis is doubling down on both its Paris-based leadership team and Leo Burnett Chicago.