Publicis’ Leo Burnett Worldwide is about to purchase its second Chinese firm, which has remained unnamed. Last year, the agency bought marketing firm Yong Yang as a first step to gaining a toe-hold in the $21B market.
Chairman Tom Bernardin told Reuters that:
“You might see one next week. I have a big expansion plan in China. This market and Russia to me are two markets with immediate, big opportunity for growth.”
Want to makes some guesses? How about Zi Corporation, a mobile discovery and advertising solutions, whose revenue is up 15% and debts way down this quarter? How about outdoor advertising firm VisionChina Media Inc.? Hmm… Chinese web portal Sohu.com? It’s a side step, but the company is huge in the online gaming sector. Their revenue jumped 156% to $84.8 million recently. Who knows?