Leo Burnett went through a “restructuring” today, parting ways with “less than three percent” of its employees in Chicago, a source close to the matter confirmed.
The party called the move part of an effort by Leo Burnett Chicago to “align the right mix of talent with the agency’s business needs.”
This news marks a pattern at the Publicis Groupe agency, which let 2-3 percent of its total staff go on several occasions throughout 2015 and 2016. The most recent such move happened last August, right before McDonald’s consolidated its marketing business with Omnicom.
Leo Burnett Chicago has also witnessed a string of positive news in recent weeks. Last week, the organization named Suzanne Michaels as executive vice president, creative innovation. Her arrival followed that of new North American CEO Andrew Swinand last month, and the agency also recently won creative duties on Kellogg’s Special K brand back from JWT.
The network also triumphed in the Jim Beam whiskey global creative review last December.