Leo Burnett Change Forces You to Think About Meningitis

By Patrick Coffee 

Ready for a semi-trippy buzzkill?

Leo Burnett Change, the “specialist social change division of the Leo Burnett Group,” teamed up with UK charity Meningitis Now to paint a one-minute portrait of a horrifying disease from a UX perspective.

This is the org’s “first-ever awareness film,” and it’s positively brutal:

The PSA first aired on Monday on Channel 5; there’s a website and a #FastestHour tag on all social media channels.

The ad even aired in cinemas before — we presume — tonally appropriate films like The Spongebob Movie.

The release tells us that the film is part of an “ongoing push to increase public knowledge of the disease,” and it certainly got our attention.

This is no joke; the org’s CEO says that “In the last year some 1500 people aged over 15 contracted the disease, some of who may have sadly died or, as our film shows, suffered life changing consequences.”

Lest you think this is a UK-specific thing, a high school student is currently undergoing treatment at Yale’s hospital for a bacterial meningitis infection; doctors gave her a 20 percent chance of survival.

And while media outlets everywhere freaked out over Ebola, more than 1,000 people died of meningitis in 2014 in Nigeria alone.


Creative Credits:


Client: Meningitis Now

Agency: Leo Burnett Change

Executive Creative Director: Justin Tindall

Creative Director: Beri Cheetham

Copywriters: Ben Newman & Milo Williams

Art Directors: Ben Newman & Milo Williams

Agency Producer: Helen Choonpicharn

Production Company: Bare Films

Director: James Lawes

Senior Executive Producer: Helen Hadfield

Producer: Tom Ford

Director of Photography: Malte Rosenfeld

Post-Production Company: Framestore

VFX Supervisor: Tim Greenwood

Editing Facility: The Quarry

Editor: Jim Robinson

Sound Design Company: 750mph

Sound Designer: Sam Robson

Channel: TV & cinema, UK