Leo Burnett, Chicago recently launched a new spot for Kellogg’s entitled “Tomorrow.”
“Tomorrow” celebrates the importance of breakfast and the recharging capabilities of Kellogg’s cereals in grand, anthemic, and self-consciously over-the-top fashion. Beginning by calling any of Kellogg’s cereal varieties “the most important box in the world” gives you an idea of what to expect. The ad goes on to call the addition of milk to cereal a “form of alchemy” and “a magic formula of protein and grain” which “awakens the infinite possibilities of the day.” How easy the ad goes down depends in large part on your tolerance for this self-consciously self-aggrandizing style, which has become a bit of a trend.
Credits:
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Creative Directors: Britt Nolan, Mikal Pittman
Senior Music Producer: Chris Clark
Executive Director of Production / Producer: Vincent Geraghty
Producer: Stephanie Samalis
Assistant Producer: Greta Nitzke
Production Company: Skunk
Director: Martin Krejci
VFX Creative Consultant: Tom Sparks
Editorial Co.: Whitehouse Editorial
Editor: Matthew Wood
Editorial Assistant: Dan Zabinski
Producer: Jojo Scheerer
Finishing Co.: The Mill
VFX: The Mill
Creative Director/Sr Flame Artist: Adam Grint
Head of Production: Andrew Sommerville
Sound Co: Another Country
Sound Engineer: John Binder
Sound Producer: Tim Kohn