Leo Burnett Canada launched a campaign for Mr. Clean featuring a reboot of the P&G brand’s iconic jingle (you know the one).
While the Mr. Clean mascot has been an advertising mainstay since his introduction in 1958, the brand’s jingle has faded to the background in recent years. Here Leo Burnett Canada gives the jingle a proper reintroduction, changing a few words but mostly staying true to the original. The bald mascot appears, guitar in hand, including a proper metal axe at one point, to strumg along with the tune while his product is used to clean a variety of surfaces.
“We…discovered that there is something magical in the jingle,” P&G associate brand director Kevin Wenzel explained to Adweek. “We recognized that there was a uniquely ownable and relatable campaign in the jingle that could span generations.”
“We wanted to renew the jingle for today’s millennial households,” added Leo Burnett Canada creative director Heather Chambers, with an emphasis on how the product is “helping to make the cleaning process easier with people from all walks of life.”
And the jingle is just as catchy in Spanish:
Credits:
Advertiser/Client: Mr. Clean
Product/Service: CPG
Type of Ads: TV
Where they ran: North America
Date of Appearance: July 1, 2016
City/Country of Appearance: US and CA
Media Company: Hearts and Science
Agency: Leo Burnett Canada
Chief Creative Officer: Judy John
Creative Director: Heather Chambers
Group Creative Directors
Copywriter: Mike Cook
Art Director: Mike Sheehan
Agency Producer: Tina Muratovic
Group Account Dir: Anchie Contractor
Account Executive: Aryana Hassan
Account Supervisor: Samantha Sabatini & Spring Morris
Planner: Dan Koutoulakis
Production Company: Skin and Bones & The Big Picture
Director: David Hicks
Producer: Andrew Sullivan & Dan Ford
Editing Company: School
Editor: Jon Devries