Leo Burnett Australia announced that CEO Todd Sampson is moving to a non-executive chairman role at the agency after eight years as CEO and twelve with the agency overall. Peter Bosilkovski, who joined the agency as managing director last year, will succeed Sampson as CEO of the Sydney office, while Melinda Geertz will continue to lead the Melbourne office as CEO.
“I have been the CEO of this company for eight years and it’s time for change,” Sampson told LBB. “I have always been open and clear about my succession plan. Establish two strong leaders and management teams in each office and then give them the space they need, and deserve to do their jobs. Peter Bosilkovski’s appointment as CEO of the Sydney office was the final piece in that puzzle.”
He added that the non-executive role “not only gives Peter and Melinda space, it also gives me more time to focus on my other interests, particularly in the start-up space. As the non-executive chairman, my job now is to help mentor and support both Melinda and Peter as they bring to life their ambitions for Leo Burnett.”