LendingTree Is Losing Big Dollars, But Gets A New Agency Anyway

By SuperSpy 

LendingTree, who had a $508M loss this past 4Q, has appointed Euro RSCG New York as its Integrated Agency of Record. Notice the integrated bit. Isn’t thata nice touch? The win is Euro RSCG New York’s first since they consumed 4D, the agency’s digital arm.

The press release also takes a stab at all other death stars out there:

“This move put digital at the core of the agency’s operations and under a unified management team and P&L — in sharp contrast to how the majority of larger agencies still operate in a siloed manner regarding digital.”

“Digital is fully embedded into every conversation which underscores their commitment to their new model and provides them with a competitive point of difference that’s especially relevant for a business like ours,” said Doug Lebda, founder of LendingTree and president of IAC.

Did the agency write that bit for Doug? Anyway, Euro RSCG will work with LendingTree on new product innovation, creative development, digital marketing and planning. Um, they might need more than that to right their mortgage crises induced troubled ship. LendingTree is also being spun into a publicly traded company. This should be so much fun for EuroRSCG to deal with.

Catch this though – Mullen (the incumbent) “will continue to provide media planning, buying and analytics services for the company and will work on select creative and digital project.” Bizarre. If RSCG is so integrated, why step outside the agency or the family, Havas, to get the rest of this done?

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