Verizon knows data. For example, they know that they made a lot of money off the extended data pack we purchased for our recent weeklong trip to France. WOW, foreign travel runs up the gigabytes!
Anyway, the telecom giant launched two new spots by corporate AOR Wieden+Kennedy today in order to promote its new data plan to two crucial demographics: LeBron fans and parents.
In the first ad “Not Studying with LeBron James,” the newly-crowned NBA champion warns a student not to act like he’s doing work when he’s actually checking out the man’s sweet moves. Even LeBron can’t seem to resist staring at himself.
Physics and basketball! We get it. But what’s with the Indiana Jones hat?
The next spot is a bit more effective in illustrating a very real and very frightening problem: young kids and their data-hungry dependence on tablets.
We have never watched Yo Gabba Gabba for obvious reasons, but those things looked like baseball team mascots on acid.
One thing the ads didn’t mention: the price of your Verizon plan will go up by $5-10 per month if you opt for more data.
Meanwhile, the company continues to dominate all competitors just like the Warriors will next season with Kevin Durant. (We know nothing about basketball.)
Credits
CLIENT: Verizon
AD: Not Studying with LeBron
W+K PORTLAND
Creative Directors Aaron Allen/Jason Kreher
Copywriter Chad Lynch
Art Director Tim Semple
Broadcast Producers
Executive Producer Robert Saxon, Monica Raines, Endy Hedman
Media/Comm Planning Kelsey Bozanich
Account Team David Newsome, Diana Gonzalez, Nick Larkin
Business Affairs Dusty Slowik & Laura Caldwell
PRODUCTION
Production Company Imperial Woodpecker
Director Stacy Wall
Executive Producer Doug Halbert
Producer Michaela Johnson
EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Assistant Editor JB Jacobs, Kevin Alfody, Eddie Mikasa
Producer Jen Milano
Post Executive Producer Leslie Carthy
VFX
VFX Company Method
Lead Flame Artist Thomas Downs & Kelly Bumbarger
Producer Karena Ajamian
Executive Producer Robert Owens
COLOR
Company Company 3
Colorist Dave Hussey
Producer Liza Kerlin
MIX
Mix Company Joint Editorial
Mixer Noah Woodburn
AD: Coming for You with Yo Gabba Gabba
W+K PORTLAND
Creative Directors Aaron Allen/Jason Kreher
Copywriter Chad Lynch
Art Director Tim Semple
Broadcast Producers
Executive Producer Robert Saxon, Monica Raines, Endy Hedman
Media/Comm Planning Kelsey Bozanich
Account Team David Newsome, Diana Gonzalez, Nick Larkin
Business Affairs Dusty Slowik & Laura Caldwell
PRODUCTION
Production Company Imperial Woodpecker
Director Stacy Wall
Executive Producer Doug Halbert
Producer Michaela Johnson
EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Assistant Editor JB Jacobs, Kevin Alfody, Eddie Mikasa
Producer Jen Milano
Post Executive Producer Leslie Carthy
VFX
VFX Company Method
Lead Flame Artist Thomas Downs & Kelly Bumbarger
Producer Karena Ajamian
Executive Producer Robert Owens
COLOR
Company Company 3
Colorist Dave Hussey
Producer Liza Kerlin
MIX
Mix Company Joint Editorial
Mixer Noah Woodburn