The headline speaks for itself as LBi has opened the doors to LBi Health, which will be based in NYC and led by managing director Gregg Fisher, who previously served as client partner at the agency. LBi’s no stranger to the healthcare sector as it’s partnered up with brands including Bristol-Myers Squibb, Johnson & Johnson, Roche, AstraZeneca, WebMD and Massachusetts General Hospital over the course of 15 years.
In addition to Fisher, LBi Health’s other higher-ups include group creative director Mike Hartman, who joined up with the agency last year and has worked for the likes of Digitas and Chemistry/Grey during his career. Meanwhile, Tom Ianucci joins Health as senior technical director. In a statement, Fisher explains the goal of the new division, saying, “LBi Health is dedicated to creating ‘connections that matter’ between health brands and customers. We specialize in building customer experiences that add value to brand and customer alike by strengthening health outcomes.”