Laundry Service Hires New Creative Director Away From BBDO N.Y.

By Patrick Coffee 

Laundry Service, which has quietly continued doing its digital thing since getting caught up in the headlines with a certain former client who shall remain unnamed, made a big hire last month.

Allison Baker  (portfolio here) joined the Wasserman-owned operation as creative director, where she will oversee Tic Tac, European Wax Center and hair- and skin-care maker High Ridge Brands. Baker will work out of the shop’s Dumbo* headquarters and report to chief creative officer Leo Macias.

“Laundry Service creates amazing work for some of the world’s most iconic brands,” said Baker about her new gig. “I’m excited to join the agency at a time of growth, and look forward to tackling new creative challenges with a team that isn’t afraid to push the boundaries of storytelling across every medium.”

Baker previously spent eight years at BBDO New York, where she went from art director to cd. During her tenure she worked on several key brands including AT&T, Mars, Monster.com and Snickers. She led the latter client’s Cannes-winning NFL crossover campaign that exchanged real magazine covers for titles that might seem real, like Teen Ref and Bench Warmer Weekly. She also helped create the Monster.com Super Bowl stunt in which the brand congratulated the losing team on Twitter.

“Allison is not only an amazing creative, but she’s also a strong leader and mentor,” said Macias. “Her energy paired with her ability to approach creative ideas holistically makes her the right fit for the agency. I’m thrilled to welcome Allison to the team, and look forward to all of the great things she is going to accomplish.”

Prior to BBDO, Baker worked at McCann and Deutsch New York. Beyond Cannes, her work has been recognized by the Clios, One Show, Sharks, Addy’s and New York Festivals, among others.

*Down Under the Manhattan Bridge Overpass, but you already knew that.

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