How funny does “dogs playing with dildos” sound to you? Your answer will help predict how much you enjoy this latest, most elaborate campaign from UK health-focused agency Langland.
This long spot was created to promote “home STI (sexually transmitted infection) kit” producer Randox, which is pretty much all you need to know:
That took a while, but we get it.
Langland based the campaign on one amusing idea, but the press release also tells us that the agency has gone further than required to flesh it out:
“The light-hearted strategy, which is designed to prompt 25-34 year olds to think about their sexual health and get tested, makes extensive use of social media”
…which means a memed-out Facebook page and properly snarky Twitter feed:
Did you catch one of them? Retweet if you didn’t, don’t favourite if you did. pic.twitter.com/jbhuhXjNJS
— STI Detection Unit (@STI_Detection) December 8, 2014
The release also promises more videos in the series as well as an Instagram page. We nominate this still for a first post:
We like the project, though we do feel bad for the innocent dogs forced to navigate the pink, swollen, increasingly itchy edges of London’s club scene.