We would expect ABC and its Disney-owned brood to get all uptight about this Lane Bryant spot, but Fox? Who would’ve thunk it? Well, according to Consumerist, both networks wouldn’t air this ad starring a rather curvaceous beauty until the final minutes of their respective crap-tastic shows, Dancing with the Stars and American Idol. And this, only after demanding re-edits and Lane Bryant threatening to pull ad buys among other hassles.
In a post on LB’s blog (which was taken down then put back up), the company wondered why the networks embrace ads from Victoria’s Secret and Playtex but “object to a different view of beauty” conveyed in this ad that was created by Zimmerman. You can read more of the brand’s post after the jump.
Update: The saga continues as Lane Bryant has produced an ABC memo confirming the network rejected its Cacique ad.
More: “I Pledge Allegiance to My Ta-Tas”
“We knew the ads were sexy, but they are not salacious. Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model. What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty. If Victoria’s Secret and Playtex can run ads at any time during the 9pm to 10pm hour, why is Lane Bryant restricted only to the final 10 minutes?
While it’s no secret that Victoria’s Secret ‘The Nakeds’ ads are prancing around on major networks leaving little to the imagination, steaming up t.v. screens and baring nearly everything but their souls, our sultry siren who shows sophisticated sass is somehow deemed inappropriate. The network exclaimed, she has ‘too much cleavage’ Gasp!