WPP Branding Firm Landor Promotes Jane Geraghty to CEO

By Erik Oster 

Strategic brand consulting and design firm Landor has named a new chief executive.

Jane Geraghty will succeed Lois Jacobs as CEO at the beginning of 2018.

Jacobs has served as Landor’s CEO since November of 2013, following four and a half years as CEO of global brand consultancy FITCH. She joined FITCH after eleven years with Jack Morton Worldwide, where she served as international president.

Geraghty joined Landor as a managing director in April of 2011 and was named president of Landor EMEA two years later, and also opened Landor Instanbul. Before joining Landor she spent over two and a half years as managing director with Naked Communications, following a year as content development director with ITV. Prior to that she spent two years leading client services and development for Kirshenbaum Bond and Partners. Over the course of her two decades of experience in client service and brand experience, she has worked with clients including Bayer, BMW, Adecco, BP, Barclays, and Intu.

“I’m excited to be leading the team at Landor. We have incredible people doing fascinating work for amazing clients, so it’s a real honor. As the world moves more quickly, choice explodes and technology continues to transform the way we behave—brand has become an ever-more important differentiator,” Geraghty said in a statement. “The work we’ve been doing under Lois’ leadership has meant that we are very well placed to make the most of the opportunities in today’s dynamic environment. I plan to build on that.”

“To collaborate with and lead the smart, talented, and passionate people at Landor has been a highlight of my career to date,” Jacobs added. “Over the past few years we’ve had an exciting time changing radically our approach to creating and evolving brands. Our new Brand Community Model for brand management is achieving great traction with our clients and Jane is the perfect person to continue this momentum.”