LAIKA To Focus on Features as Ad Team Forms New Studio

By Patrick Coffee Comment

Laika

LAIKA, the animation studio behind Coraline and ParaNorman, has doubled as a go-to source for animated spots in recent years, helping agencies like McCann and W+K create campaigns for various clients.

This week, however, the studio spun off its ad division–which has been operating under the name LAIKA/House for some time–in order to focus exclusively on producing feature films. The new production house will continue operating under the LAIKA/House name this summer during a transitional period as the studio focuses on completing and promoting its third movie, The Boxtrolls (which will premiere in September).

President Lourri Hammack, creative director Kirk Kelley and operations director Al Cubillas will lead the new studio, set to focus on “short to mid-form animated content for advertising and broadcast markets.”

LAIKA President/CEO Travis Knight writes:

“…it’s become clear that we need to devote all of our artistry, innovation, and resources towards our feature films in order to craft the distinctive and evocative stories for which LAIKA has become known. We wish Lourri, Kirk and Al tremendous success as they carry on that tradition of excellence in their new venture.”

For a refresher, here’s the LAIKA/House show reel.

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