BBDO New York released a new ad for Foot Locker featuring Cleveland Cavs star Kyrie Irving entitled “Acting.”
Irving is hanging with some friends, who admire his signature sneaker, now available in a variety of colors. They note that between the season going well, Irving’s appearance in the All Star Game and the sneaker release, he seems to have it all going on. Irving replies that he’s also taken up acting, and plays them a clip of his appearance on a popular crime drama series.
The ad’s humorous approach follows the formula BBDO has set in its “Foot Locker. Approved” campaign well. It’s content and release are also timely, with the NBA All Star game quickly approaching. And while Irving’s supposed acting ability is the butt of the joke here, anyone who has seen him play Uncle Drew” knows that his comedic chops aren’t bad for an NBA player.
Credits:
Agency: BBDO New York
Client: Foot Locker
Title: Acting
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Copy Writer: Mike Motch
Art Director: Austin Mankey
Director of Integrated Production: David Rolfe
SVP, Executive Producer: Anthony Curti
Executive Producer: Tricia Lentini
Graphic Designer: Jessica Andrew
Worldwide Senior Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Sam Henderson
Production Co – O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial – No6 Editorial
Editor: Jasopn MacDonald
Executive Producer: Corina Dennison
Producer: Malia Rose
Assistant Editor: Zach Patton
Sound– Sound Lounge
Sound Mixer: Tom Jucarone
Online – No6
Flame: Ed Skupeen
Assistant Flame: Mike Grosshandler
Color – CO3
Colorist: Tim Masick