Kyrie Irving Stars in BBDO NY’s Latest for Foot Locker

By Erik Oster 

BBDO New York released a new ad for Foot Locker featuring Cleveland Cavs star Kyrie Irving entitled “Acting.”

Irving is hanging with some friends, who admire his signature sneaker, now available in a variety of colors. They note that between the season going well, Irving’s appearance in the All Star Game and the sneaker release, he seems to have it all going on. Irving replies that he’s also taken up acting, and plays them a clip of his appearance on a popular crime drama series.

The ad’s humorous approach follows the formula BBDO has set in its “Foot Locker. Approved” campaign well. It’s content and release are also timely, with the NBA All Star game quickly approaching. And while Irving’s supposed acting ability is the butt of the joke here, anyone who has seen him play Uncle Drew” knows that his comedic chops aren’t bad for an NBA player.


Agency: BBDO New York

Client: Foot Locker

Title: Acting


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Copy Writer: Mike Motch

Art Director: Austin Mankey

Director of Integrated Production: David Rolfe

SVP, Executive Producer: Anthony Curti

Executive Producer: Tricia Lentini

Graphic Designer: Jessica Andrew


Worldwide Senior Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Assistant Account Executive: Sam Henderson


Production Co – O Positive

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Jeff Cutter


Editorial – No6 Editorial

Editor: Jasopn MacDonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Assistant Editor: Zach Patton


Sound– Sound Lounge

Sound Mixer: Tom Jucarone


Online – No6

Flame: Ed Skupeen

Assistant Flame: Mike Grosshandler


Color – CO3

Colorist: Tim Masick