Kobe Bryant FINALLY gets his moment in the spotlight in 72andSunny’s new NBA 2K10 campaign, which coincides nicely with the regular season that kicks off in a few weeks.
Never ever one to steal the show, Bryant gets his chance in the spot above to put on a little razzle-dazzle via videogame simulation..because that couldn’t possibly happen in real life. Kanye West’s 2009 playoff anthem “Amazing” somehow continues to have a shelf life as evidenced by the promo from the Cali agency, who teamed up with LA-based sports branding firm Zambezi to launch the “How Will You Take Over?” effort. The NBA 2K10 campaign also includes print, outdoor and online ads, content films and a Facebook application. See Kobe, modesty can pay off.