Lori Senecal sent a note to agency staff today regarding KBSP opening an office in Atlanta. This is MDC’s third round of expansion news in recent weeks. The note is posted below and continues after the jump.
“We are delighted to announce that kbs+p is opening an office in Atlanta. This is a fantastic strategic opportunity to grow kbs+p outside of New York, as well as add new marquee brands to our client roster like The Coca-Cola Company, Arby’s, Church’s Chicken, and Levi-Strauss & Co.
The newly formed kbs+p Atlanta will be comprised of two units: The Media Kitchen Atlanta and Trend Influence, which represents the combined entities of the former Fletcher Martin and TrendCore. Jill Meiser, currently the president of Fletcher Martin, will become president of kbs+p Atlanta. She will report to Barry. The Atlanta office of The Media Kitchen will provide full-service media capabilities for TV and radio buying, which is something TMK has historically outsourced.
Trend Influence is a brand innovation company with blue chip clients like Coca-Cola, Eli Lilly and Levi Strauss. We will expand Trend Influence to include other advertising disciplines so it can provide a full suite of marketing solutions.
We are very excited about welcoming 50+ smart, committed, creative and exciting people to the kbs+p family and expanding our overall footprint.
I would like to say a big thank you to Barry and Jill who managed this merger with partnership and perfection.
Stay tuned for updates from the two of them, as details are finalized.
More: “MDC’s Second Acquisition Announce in as Many Days: Plaid”