Kia’s Super Bowl Clan Returns for Another Joyride

By Kiran Aditham 

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Kevin R. Smith
Associate Creative Director, Art Director: David Cuccinello
Associate Creative Director, Copy Writer: Jeff Mullen
Executive Producer: Carol Lombard
Broadcast Producer: Carrie Lighthall

Production Company: Anonymous Content
Director: Markus Walter
Director of Photography: Guillermo Navarro
Executive producer: Jeff Baron
Head of Production: Sue Ellen Clair

Producer: Adam Gross
Production Manager: Bob Williamson

Editing House: Whitehouse Post
Editor: Rick Lawley
Executive Producer: Sue Dawson

Visual Effects Company: Ring of Fire
Executive Producer: John Myers
Creative Director: Jerry Spivack

Animation: Brand New School