KG, Derrick Rose Try to Solve the Equation

By Kiran Aditham 

Employing spiffy animation instead of the documentary style approach of last year’s “Brotherhood” campaign, 180LA (180/TBWA) unveils its latest basketball-themed effort for Adidas called “Lesson in Style.”

Here, Boston’s Kevin Garnett and Chicago Bulls guard Derrick Rose enjoy a phone conversation centered on translating your “game” off the court. A little trash-talk and a nice visual presentation (courtesy of Elastic and a52) help the elder statesman school the next generation on rocking Adidas in everyday life. If only Run DMC provided the soundtrack for the spot, which promotes the brand’s Equation shoe.


Credits after the jump…

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Agency: 180LA (180 / TBWA)
ECD: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Art Director: Erwin Federizo
Copywriter: Tom Hamling
Executive Producer/Managing Partner: Peter Cline
Senior Producer: David Emery
Account Director: Chad Bettor
Account Managers: Kirk Johnsen, Jared Jue

Production/Design Company: Elastic
Director: Andy Hall

VFX/Finishing Company: a52
CG Supervisor: Kirk Shintani
2D VFX Artist: John Roden
2D Artists: Henry De Leon, Jahmad Rollins
3D Artists: Adam Newman, Than Lane, Tom Connors, Kevin Culhane,
Assistant Producer: Heather Johann
Producer: Sarah Haynes
EP: Jennifer Sofio Hall

Sound Editorial Company: Rock Paper Scissors
Sound Editor: Terence “Biff” Butler
Producer: Mike Goble

Music Company: Squeak E Clean Productions
Composer: Brent B. Nichols, Kelley “Rusty” Logsdon
EP: Zach Sinick
Producer: Chris Smith