Kellogg’s Crunchy Nut is Too Good to Resist in New Leo Spot

By Ella Riley-Adams 

If you have nightmares about snakes (as I often do), be prepared to close your eyes when the “Red Riddler” leaps out of the cupboard in this Kellogg’s Crunchy Nut spot from Leo Burnett London.

The 30-second TV ad brings the brand back to one of its traditional taglines: “The trouble is they taste too good.” That’s why the snake somehow jumps up the snake catcher’s shorts; his assistant couldn’t resist the Crunchy Nuts (whose crunchy sound provoked the serpent) on the kitchen counter. The assistant’s excuse, as the snake catcher writhes on the floor? “Sorry mate, they’re nutty.”

In a charming British interpretation, the statement introducing this ad says it appeals to the spontaneous, “ooh, go on then” side in everyone. So next time you’re debating between cooking fish sticks or pouring yourself a bowl of cereal, say “ooh, go on then” in a British accent in your head, and see which meal appeals to you more. If you don’t say Crunchy Nuts, you have no sense of true indulgence.

Credits after the jump.


Project: Crunchy Nut

Client: Peter Harrison, Marketing Director, Kellogg

Creative agency: Leo Burnett London

Creative Director: Justin Tindall

Copywriter: Ed Morris & Andy Drugan

Art director: Ed Morris & Andy Drugan

Planner (creative agency) Josh Bullmore, Tom Sussman

Media agency: Carat

Planner (media agency): Nick Harper

Production Company: MJZ

Director: Rocky Morton

Editor: Joe Guest at Final Cut

Post-production: Framestore

Audio post-production company: Soho Square Studios

Exposure: National TV